外贸知识

国际商务师业务外语辅导:促销活动PromotionalActivities

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在进行产品销售的时候,促销活动无疑起着很重要的推广作用,下面就是海伦和莱司特之间关于安排促销活动事项的对话。
Lester: As you know, the FastTrek 2000 is due for release next month. I think we’ve finally worked the kinks out.
正如你所知,FastTrek 2000 预定在下个月推出。我想我们已经解决了所有琐碎的问题。
Helen: Great. That’s vital. Quality is the focus of the ad campaign. The boards must work well if they’re going to be the cash cow we want them to be.
太好了。那很重要。品质是广告活动的焦点。如果要让这些适配卡如我们所愿成为摇钱树的话,就不能出乱子。
Lester: Let’s go over our promotion plans again.
我们再看一遍促销计划。
Helen: OK. We have six major retailers running demonstrations at most branches. And our exhibition team is already on the road setting up for computer shows.
我们有六家主要的零售商在大部分的分店做展示。而且我们的展示队伍已经开始行动布置电脑展示了。
Lester: Good. What about print and radio?
很好,那印刷品和广播呢?
Helen: We’ve taken out full-page ads for two large trade magazines. And more important, our press releases have been well received.
我们在两家大的商业杂志刊登了全版广告。更重要的是,我们的新闻稿投放之后反响很好。
Lester: Any larger ads?
有再大一点的广告吗?
Helen:Yes. We’re putting the same full-page ad in the Sunday edition of three major newspapers.
有的。我们在三大报的星期天版面放了相同的全版广告。
Lester:Sounds perfect.
听起来很周全。
Helen: But nothing ever works out as you want it. So I have a number of other tricks up my sleeve, as well.
不过有时候就是会事与愿违,所以我还有很多其它的妙计。

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